Amazon India to Merge Prime Now into Main App

Amazon Bharat is reportedly planning on shutting down its 2-hour delivery app Amazon Now. This comes from Gadgets360, which spotted a banner on the Amazon Now app stating that the service will be moving to the primary Amazon app instead.

The imprint, which has since been removed, makes it articulate that the company will be offering Prime At present services in India nether the 'Amazon Fresh' banner instead, and so users will still be able to club their groceries and electronics for fast 2-hour commitment, admitting from the main Amazon app.

Meanwhile, the Amazon Fresh service, which is what the Prime At present service volition apparently now be a part of, has too been expanded to vi cities.

Amazon itself hasn't released a statement most the change, and declined to annotate when Gadgets360 asked them for one, but the app's rather underwhelming performance could exist the reason behind Amazon'south decision to nada it from the app stores. Information technology was as well reported terminal year that the company might shut downwardly the Prime At present app — something Amazon apace denied. However, judging by the new imprint and the company's weirdly tranquility stance on these new reports, information technology seems Amazon has finally decided to kill the Prime number Now app.

While we won't know the reason behind this alter until Amazon releases a argument, personally, I remember it's a good idea to bring the Prime Now experience into the main Amazon Bharat app. Offer a unified shopping experience is spring to concenter more people into shopping from Amazon as compared to expecting users to download a bunch of apps from the same company for slightly different services.

We have reached out to Amazon Bharat regarding the change and will update this article if the company responds.

Featured image courtesy: Gadgets360